Social bookmarking widgets have appeared on many blog posts and other web pages. It’s understandable why: they drive traffic to your site, and they increase inbound links and thus PageRank.
But which social media sites should your social bookmarking widget include?
After all, there are dozens of options for sharing. In fact, Sociable supports over 100 social media sites.
It’s a dilemma for online marketers: present too few choices, and you risk missing a popular bookmarking service. Provide too many, and you will confuse your visitors.
The most popular social media services are:
- Good ol’ email, with a whopping 57% of usage.
- Facebook, with 21% share — and the fastest growing service
- MySpace, with 5% share but declining
- Digg, with 2% share
- StumbleUpon, Twitter and Technorati all have <1% share
(Update: turns out that AIM was not in the top five, based on corrected information from ShareThis. So I’ve removed them from the list above.)
This data is surprising. First, where’s LinkedIn? (Perhaps people don’t want to share interesting articles on a site used primarily for professional networking.) Why is Twitter so low in the rankings? (For all Twitter’s press, it’s important to note that its traffic is still well below that of Facebook.) And MySpace is hanging in there quite well.
So, when you set up your social bookmarking widget, focus on the most popular services: Email, Facebook, MySpace, (maybe) AIM, Digg, StumbleUpon, Twitter, and Technorati. Of course, this breakdown won’t work for all types of visitors. For instance, technical audiences would probably want to post to Slashdot and Reddit.
What do you think? Is the ShareThis data valid in your opinion? Do you track which bookmarking services your visitors use?