twitrratr is a great tool for product managers

Just now read about twitrratr on TechCrunch. How they describe themselves:

Discover what people are really saying on Twitter. With Twitrratr you can distinguish negative from positive tweets surrounding a brand, product, person or topic.

This is a great tool for product managers, marketers and anyone who wants have their finger on the pulse of a market. It lets you quickly determine people’s overall sentiments about any topic being twittered. For instance, here are twitrratr summaries for Obama and McCain and twitrratr itself.

Twitrratr isn’t perfect. It could use some improvement in terms of how it recognizes positive and negative sentiments. But even with these warts, it’s still a useful service with a lot of promise. I wouldn’t be surprised if Twitter acquired twitrratr, like they did with Summize.

But, please, twitrratr — get a name that’s easier to remember and type!